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Welcome to Chameleon!

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How does Chameleon work?

Chameleon uses a JavaScript snippet to enable building and publishing in-product tours. Only admins see the Chameleon Sidebar (to build and manage tours) and you have full control over publishing and unpublishing; nothing is shown to your users without confirmation.

Is it easy to implement Chameleon?

Yes; it’s as simple as any adding a few lines of code in your tag, similar to how an analytics tool (e.g. Mixpanel) operates. Alternatively you can use our integration or try our Chrome extension first to just build tours.

Can I try Chameleon before paying?

Yes, you can try Chameleon by building as many tours as you like for free. However these will only be viewable to you; once you’re happy and ready to show users (and make a tour live), we ask that you sign up for a paid plan.

Which platforms does Chameleon support?

At this stage we are web-only and browser based, and will provide support for Chrome, Firefox, Safari and Internet Explorer (9 onwards) which account for almost 95% of market share.

For more information see check out or hit reply!

Co-founder & CEO

Highlights from the world of user onboarding

Hi there, here are some things you might find useful

We published First Timers Guide to User Onboarding, with the 5 most important factors for better user activation.

10 experts (from Pinterest, Airbnb, Trello and others) share their key lessons to improve new user activation.

Des Traynor (cofounder of Intercom) gives this great talk on why user onboarding is more important than website conversion, and how to use it to drive growth.

Did you know users can start a product tour (built with Chameleon) using just a link? _ Great to include in emails and help articles.

Did you know that you can personalize tours with user variables?

We’re improving our pricing and want your thoughts! Fill out this short form and we’ll give you Amazon credit.

Chameleon gives you control of your user experience. Onboard users, highlight features and help customers, all without writing code. Sign up here to try it for free.

Fun fact: almost half of the world’s species of Chameleons are native to Madagascar.