The 10 Best AI Sales Tools for 2027

Every sales tool now says it has AI. That makes the best AI sales tools harder to find, not easier. Some products use AI to find and research prospects, some to write emails, some to run calls, and some to read every customer conversation and tell leaders which deals are at risk. Buying the wrong kind wastes a budget cycle and a quarter of rep attention.

This guide compares ten AI sales tools for SaaS sales leaders heading into 2027. Each entry covers what the product does, who it fits, its strengths and limits, and what the vendor publishes about pricing, so you can match a tool to the problem your team actually has.

The best AI sales tools compared

#	Tool	Best for	Standout feature	Starting price
1	Apollo.io	All-in-one prospecting on one budget	Contact database plus AI agents and dialer	Free plan; paid Basic, Professional and Custom tiers
2	Gong	Conversation intelligence and forecasting	AI agents built on recorded customer interactions	Custom pricing
3	Clay	Custom AI research and enrichment workflows	Claygent AI research agent on every plan	Free plan; paid Launch, Growth and Enterprise tiers
4	Outreach	Large teams that want one engagement platform	Named AI agents for research, deals and meeting prep	Custom pricing
5	Salesloft	Cadences plus pipeline and forecast visibility	Signals that trigger agents and next steps	Contact sales
6	HubSpot Sales Hub	Teams already on HubSpot CRM	Prospecting Agent inside the CRM	Free plan; Starter from $20 per seat/month
7	ZoomInfo	Enterprise data with an AI copilot	AI-generated buying groups and account summaries	Contact sales
8	Nooks	High-volume cold calling teams	AI parallel dialer with live battlecards	Custom quote
9	Regie.ai	Individual reps and small teams prospecting	Prospects found from your own website	Free plan; Pro $49/month
10	Lavender	Reps who want better cold emails	Real-time email scoring and coaching	Free plan; paid Starter, Pro and Team tiers

Prices are the vendors’ own published starting prices, checked on the date shown in the sources at the end of this page. “Custom pricing” and “Contact sales” mean the vendor does not publish a price.

What AI sales tools do

An AI sales tool is software that uses machine learning or large language models to do part of a seller’s job: finding the right accounts, researching them, writing outreach, running calls, logging activity or predicting which deals will close. The category is broad, and most products sit in one of five groups:

• Prospecting and data platforms hold contact and company records and use AI to research accounts, enrich missing details and suggest who to contact next.
• Engagement platforms run multi-step sequences across email, phone and social, and now add AI agents that draft messages, prep meetings and flag risky deals.
• Conversation intelligence and forecasting tools record and transcribe calls, then use AI to coach reps, summarize deals and project the quarter.
• AI dialers dial several lines at once, skip voicemails and give reps live prompts during the call.
• Writing assistants score and rewrite emails in the inbox so each message is more likely to get a reply.

A newer layer sits on top of all five: AI agents that act on their own, such as an agent that researches a list overnight or books a meeting from a reply. If you are evaluating that model, the AI SDR entry in the Library explains how autonomous sales development agents work and where they fall short.

The useful question is not “which tool has the most AI” but “which part of the funnel loses the most time or revenue today”. A team with a thin pipeline needs a prospecting tool. A team with plenty of meetings but weak win rates needs conversation intelligence. A team with good targets but low reply rates needs better writing.

How these tools were judged

Each tool was judged on five questions:

• Does the AI do real work? AI that only rewrites a sentence is less useful than AI that researches an account, drafts the whole sequence or updates the CRM.
• Does it fit a clear job? The best tools are obvious about which part of the sales process they own.
• How much does it cost to start? A free plan or a published price lets a team try the tool before a long sales cycle.
• Does it connect? The tool has to sync with the CRM and inbox the team already uses, or reps end up doing double entry.
• Is it built for your team size? Some platforms are designed for enterprise rollouts, others for a single rep with a credit card.

Product facts come from each vendor’s own website and pricing page, fetched on the publish date. Where a vendor does not publish a price, this guide says so rather than guessing. Customer results quoted by vendors are labeled as the vendor’s claim.

1. Apollo.io

Apollo.io describes itself as an AI go-to-market system that brings data, AI agents and outreach into one product. Its data layer, Apollo Data, lists 240M+ contacts and 30M+ companies. On top of that sits an intelligence layer where agents run in the background, trained through GTM Harness on a company’s ideal customer profile, products and playbooks. The execution layer covers prospecting, outreach and dialing in one workspace.

The breadth is the point. A small team can search for accounts, enrich them with waterfall enrichment, research them with the AI Assistant, call them through the parallel dialer and protect sender reputation with domain warming, inbox rotation and reputation monitoring, all without stitching several vendors together. Apollo Anywhere brings the same tools into a CRM, Gmail, a browser or AI assistants, and Apollo lists an MCP server and 200+ integrations.

Best for: all-in-one prospecting on one budget, especially for startups and small sales teams that need data and outreach together.

Pros:

• Database, enrichment, sequences and dialer in one product.
• A free plan with no time limit makes it easy to start.
• AI agents and Builder Studio let teams automate research and custom workflows.

Cons:

• AI-researched data uses credits, so heavy use raises the cost.
• Teams that already own a data provider and engagement platform will pay for overlap.

Pricing: four plans named Free, Basic, Professional and Custom. The pricing page says the free plan stays free with no time limit and suits exploring Apollo or very light use. Professional adds AI features, call recording and advanced CRM integrations. Paid plan prices are shown in the plan comparison on the vendor’s pricing page.

2. Gong

Gong calls itself the AI operating system for revenue teams. It captures customer interactions such as calls and emails, analyzes what is working and automates next steps. Its Revenue Graph connects that interaction data across the business, and the platform is split into named products: Gong Engage for sales engagement, Gong Forecast for forecasting and pipeline analytics, Gong Enable for coaching built on real customer conversations, and Gong Agents for automated follow-ups, pipeline edits and forecast corrections.

The strength is that every AI feature draws on what customers actually said. Gong Enable’s AI Trainer builds training scenarios from a team’s own calls, and an AI Tracker agent identifies which value propositions land with different personas. Gong also offers an Agent Builder for custom agents and says it is a Leader in the 2026 Gartner Magic Quadrant for Revenue Action Orchestration.

Best for: conversation intelligence and forecasting for teams that run many recorded customer calls.

Pros:

• AI grounded in recorded customer interactions, not only CRM fields.
• Coaching, engagement, forecasting and agents in one platform.
• Gong says integrations with an existing tech stack are free.

Cons:

• No published pricing, and a platform fee sits on top of per-user licenses.
• It does most for teams with a high volume of calls to analyze.

Pricing: custom. Gong’s pricing page says licenses are priced per user, adds a platform fee based on the number of users supported, and asks buyers to fill out a form for a customized proposal.

3. Clay

Clay describes itself as infrastructure to get any data, run agentic workflows and launch go-to-market plays. Its data marketplace lets a team buy data from 200+ data and AI vendors under one contract, then chain those sources together with waterfall enrichment so each record checks several providers in turn.

The AI centerpiece is Claygent, Clay’s AI agent with web research, included on every plan. Teams can use it to answer custom questions about each account, such as whether a company is hiring for a role or uses a certain technology, and then score, route and sequence the results. Clay also lists a Sculptor workflow builder, intent signals from web activity, audience management, ad sync to LinkedIn, Meta and Google, an email sequencer and CRM enrichment.

Best for: custom AI research and enrichment workflows built by a growth or operations person.

Pros:

• Claygent and the Claygent builder are on every plan, including Free.
• One contract for many data providers.
• Very flexible for custom targeting, scoring and routing.

Cons:

• The flexibility takes setup time and a builder mindset.
• Pricing depends on actions and data credits, which takes planning.

Pricing: a free plan with 500 actions and 100 data credits per month. Paid Launch and Growth plans each start at a set number of actions and data credits that can be expanded, and the listed price depends on the credit level and billing term chosen, so check the pricing page for a current quote. Enterprise is custom. The pricing page offers a 14-day trial.

4. Outreach

Outreach is a sales engagement platform that now packages its AI around named agents. Its pricing page lists an Omni Agent, Research Agent, Revenue Agent, Personalization Agent, Deal Agent and Meeting Prep Agent, alongside AI Assist for accounts, emails, calls, meetings and deals.

Beyond sequences, Outreach covers coaching and pipeline. It lists AI coach cards with automated scoring, live coaching with real-time content cards, AI summaries for meetings and deals, deal health alerts, action item detection, sentiment analysis, data enrichment and an AI forecast projection. It also lists an Outreach MCP server and client for connecting AI tools.

Best for: large sales teams that want engagement, deals and forecasting in one platform.

Pros:

• A wide set of named AI agents across the sales cycle.
• Coaching, deal health and forecasting sit next to sequences.
• AI credits are included in each package.

Cons:

• No published prices.
• A big platform to roll out for a small team.

Pricing: custom. Outreach lists four packages, Amplify Essentials, Amplify Core, Amplify Plus and Amplify Pro, with 10,000, 25,000, 50,000 and 100,000 AI credits respectively, and asks buyers to request pricing based on their team’s needs.

5. Salesloft

Salesloft calls itself a predictive revenue system. Its products for account teams include Cadence, Conversation Intelligence, Deals and Rhythm, and its products for executive and revenue operations teams include Clari Forecast, Inspect, Revenue Cadences and Analytics. The pairing gives sellers prioritized daily actions while leaders get forecasts and pipeline inspection in the same system.

The AI approach starts with signals. Salesloft captures revenue signals across the tech stack, separates the useful ones from noise and uses them to trigger agents and push next steps to reps. Examples it describes include AI forecast summaries, meeting prep updates and deal risk plays, with MCP for querying revenue context from other AI tools.

Best for: teams that want cadences for reps plus pipeline and forecast visibility for leaders.

Pros:

• Seller workflow and forecasting in one vendor.
• Signal-driven AI that turns activity into recommended actions.
• Conversation intelligence included in the product set.

Cons:

• No published pricing or plan tiers.
• Best value comes from adopting several of its products together.

Pricing: not published. The pricing page routes buyers to talk to sales and book a meeting.

6. HubSpot Sales Hub

HubSpot Sales Hub is the sales product inside HubSpot’s CRM platform. Its AI comes through HubSpot Credits and agents, including a Prospecting Agent, Customer Agent and Data Agent, plus Agent Builder for automation. Because everything runs on the same CRM, AI research, emails and logged activity land on the same contact and deal records the rest of the company uses.

That shared data is the main reason to choose it. Marketing, sales and service see the same history, and there is no sync to maintain between a separate engagement tool and the CRM. For teams that want more, the HubSpot company page in the Sales Templates directory collects real sales emails HubSpot has sent.

Best for: teams already on HubSpot CRM who want AI without adding another vendor.

Pros:

• A free plan for up to 2 users and low-cost paid seats.
• AI agents work on the same records as marketing and service.
• Paid plans include a monthly allowance of HubSpot Credits.

Cons:

• Professional and Enterprise add one-time onboarding fees.
• Most valuable when the whole company is on HubSpot.

Pricing: a free plan for up to 2 users. Starter is listed from $20 per seat per month, with discounts shown for new customers, and includes 500 HubSpot Credits. Professional starts at $90 per seat per month with a $1,500 one-time onboarding fee and 3,000 credits. Enterprise starts at $150 per seat per month with a $3,500 onboarding fee and 5,000 credits.

7. ZoomInfo

ZoomInfo is a business data provider that has added an AI layer called Copilot to its sales packages. The pricing page lists three sales packages: ZoomInfo Professional, Copilot Advanced and Copilot Enterprise. Professional includes AI-powered email generation and personalization and intelligent dialing with AI-driven insights.

The Copilot packages go further. Copilot Advanced adds AI-generated buying groups and talking points, and Copilot Enterprise adds AI-generated account summaries, AI-generated ideal customer profile creation and Copilot chat. ZoomInfo also sells marketing packages (Marketing Demand, ABM Lite and ABM Enterprise) with AI audience building and buying-group identification.

Best for: enterprise teams that want deep company and contact data with an AI copilot on top.

Pros:

• AI that identifies buying groups, not only single contacts.
• Sales and marketing packages that share one data set.
• Account summaries and talking points ready before outreach.

Cons:

• No published pricing.
• Cost depends on features, licenses and credit usage, which makes budgeting harder.

Pricing: not published. The pricing page asks buyers to request pricing or a demo, and its FAQ says the price depends on features, number of licenses and credit usage.

8. Nooks

Nooks is an AI sales platform built around calling. Its AI Dialer offers parallel dialing, power dialing and AI answer detection, plus spam protection, signal-based dialing and an AI assistant with live battlecards and real-time transcription. It also includes a virtual sales floor and calling analytics.

Nooks has grown past the dialer. AI Sequencing runs multi-channel sequences across call, email, SMS and social with AI email drafting. Signals and Intelligence adds 100+ prebuilt buying signals and account research, and AI Coaching adds roleplay training bots and AI call scoring. Nooks also describes Node, an AI personal assistant for sales that works deals in the background.

Best for: high-volume cold calling teams, usually sales development reps.

Pros:

• Parallel dialing lifts the number of live conversations per hour.
• Live battlecards and transcription during calls.
• Roleplay bots for practicing calls before they happen.

Cons:

• No published prices.
• Teams that rarely cold call will not use its core strength.

Pricing: not published. The pricing page asks buyers to contact the team for a custom quote. Contact data enrichment is sold as an add-on.

9. Regie.ai

Regie.ai describes itself as an AI prospecting platform for sales reps and teams. Its main product, RegieGO, reads your website to find matching buyers, enriches their contact details and researches reasons to reach out, then drafts emails and call scripts for the rep to review.

It packs a lot into a low price. Waterfall enrichment checks several data providers in turn and charges only when a provider returns a result, a parallel dialer calls up to five lines at once, and a built-in CRM is included on every plan with sync to HubSpot or Salesforce. It also connects to Gmail, Outlook and Gong.

Best for: individual reps and small teams prospecting without a separate data contract.

Pros:

• Starts from your website, so targeting takes minutes.
• Free plan plus published, low per-seat prices.
• Built-in CRM included at no extra cost.

Cons:

• The Team plan needs at least two seats.
• Larger teams may outgrow it and move to a full engagement platform.

Pricing: a free plan with 250 one-time credits per person. Pro is $49 per month billed monthly or $41 per month billed annually, for one person. Team is $150 per seat per month billed monthly or $125 billed annually, with a two-seat minimum. Enterprise is custom.

10. Lavender

Lavender is an AI email coach. It sits in Gmail or Outlook and scores each email or template while you write, flagging the issues that hurt reply rates. Its Personalization Assistant brings prospect data into the inbox and suggests personalization, including personality-based insights. Lavender also offers Ora, an AI sales agent that drafts outbound emails.

The coaching angle is what sets it apart. Rather than writing everything for the rep, it teaches better habits in real time, and the Team plan adds a coaching dashboard so managers can see who needs help. It integrates with Outreach, Salesloft, HubSpot, Apollo, Gong and other tools reps already use. Lavender says it is SOC 2 certified and GDPR compliant.

Best for: reps who want better cold emails and managers who coach writing.

Pros:

• Instant scoring and fixes inside the inbox.
• Works alongside most engagement platforms.
• A free plan and a 7-day free trial with no credit card required.

Cons:

• Focused on email, so it does not replace data, dialing or forecasting.
• The free plan covers only 5 emails per month for analysis and personalization.

Pricing: a free Basic plan. Paid Starter, Individual Pro and Team plans are listed on the pricing page, with prices that vary by billing term. Lavender also says the Email Coach is free for eligible students, job seekers and bootstrapped entrepreneurs.

Which AI sales tool fits your problem

Your problem	Tool type to look at	Examples on this list
Not enough pipeline or contacts	Prospecting and data platform	Apollo.io, ZoomInfo, Regie.ai
Targeting needs custom research per account	AI enrichment and workflow tool	Clay
Reps juggle too many tools for outreach	Engagement platform	Outreach, Salesloft, HubSpot Sales Hub
Meetings happen but deals slip	Conversation intelligence and forecasting	Gong, Salesloft
Too few live conversations on the phone	AI dialer	Nooks, Regie.ai
Cold emails get ignored	Writing assistant	Lavender
You are a solo rep or tiny team on a budget	Low-cost all-in-one	Apollo.io, Regie.ai

How to choose the best AI sales tools for your team

Start with the bottleneck, then pick the smallest set of tools that removes it. Most teams need one system of record, one place reps work from every day, and at most one or two specialist tools on top.

1. Find the stage that leaks. Look at last quarter’s funnel. If too few accounts enter, start with prospecting. If meetings stall, start with conversation intelligence. If replies are low, start with writing.
2. Check what you already own. Many CRMs and engagement platforms have added AI agents. Turn those on before buying a second tool that does the same job.
3. Decide who builds and who uses. Tools like Clay reward a dedicated operations or growth person. Tools like Lavender and Regie.ai are built for reps to use on their own.
4. Pilot with one team and one metric. Pick a single measure, such as meetings booked per rep or reply rate, and compare it with a control group for a month.
5. Budget for credits, not only seats. Several tools on this list charge for AI or data credits on top of licenses. Estimate usage before you sign.
6. Keep the playbook in charge. AI makes a team faster at whatever it already does. A clear process for who to target and what to say matters more than which model writes the email.

For the process side, the best sales playbook software guide covers tools that keep reps on the same plays. The Predictable Revenue review explains the specialized sales roles that many AI tools now try to support. To see what strong outbound looks like before you automate it, the Sales Templates library holds real emails and voicemails from SaaS companies, grouped by sender in the company directory. As buyers start asking AI assistants for vendor shortlists, the Library entry on AIO explains how brands show up in those answers. More comparisons are in Reviews, and more definitions are in the Library.

Mistakes to avoid when buying AI sales tools

Buying AI to fix a targeting problem. If the ideal customer profile is vague, AI writes faster emails to the wrong people. Define the target accounts first.

Stacking tools that overlap. A data platform, an engagement platform and a dialer can each include enrichment, sequences and calling. Map features before adding a vendor so reps are not paying three times for one job.

Letting AI send unchecked. Fully automatic outreach can damage sender reputation and brand trust quickly. Start with drafts a rep reviews, then automate the parts that prove reliable.

Ignoring deliverability. Higher send volume without domain warming and inbox rotation leads to spam folders. Check what each tool offers for deliverability before scaling up.

Measuring activity instead of outcomes. More emails and dials are easy to produce with AI. Track meetings, pipeline created and win rates instead.

FAQ

What are the best AI sales tools?

The best AI sales tools depend on the job. Apollo.io is a strong all-in-one choice for prospecting, Gong leads for conversation intelligence and forecasting, Clay suits custom AI research, Outreach and Salesloft suit large engagement programs, and Lavender and Regie.ai are low-cost options for individual reps.

Are there free AI sales tools?

Yes. Apollo.io, Clay, HubSpot Sales Hub, Regie.ai and Lavender all list a free plan on their pricing pages. Free plans carry limits on credits, users or emails, so they work best for trying a tool before a paid rollout.

Can AI replace sales development reps?

AI can take over parts of the role, such as research, list building, first drafts and dialing. Most teams still rely on people for judgment, conversations and relationships. The Library entry on AI SDRs covers what autonomous agents can and cannot do today.

What is the difference between an AI sales tool and a CRM?

A CRM is the system of record for contacts, companies and deals. AI sales tools do work on top of that record, such as finding new contacts, writing outreach, running calls or analyzing conversations. Some products, like HubSpot Sales Hub, combine both.

How much do AI sales tools cost?

Costs range from free plans to enterprise contracts. Published seat prices on this list run from $20 per seat per month for HubSpot Sales Hub Starter to $150 per seat per month for HubSpot Sales Hub Enterprise, while Gong, Outreach, Salesloft, ZoomInfo and Nooks price through sales. Many tools also charge for AI or data credits.

How do you measure whether an AI sales tool is working?

Pick one outcome metric before the pilot, such as meetings booked, reply rate or forecast accuracy, and compare a team using the tool against a team that is not. Review it after 30 to 60 days and look at pipeline created, not only activity volume.

Sources

Checked November 12, 2026.

1. apollo.io /
2. apollo.io /pricing
3. gong.io /
4. gong.io /pricing/
5. clay.com /
6. clay.com /pricing
7. outreach.ai /pricing
8. salesloft.com /
9. salesloft.com /pricing
10. hubspot.com /pricing/sales
11. zoominfo.com /pricing
12. nooks.ai /pricing
13. regie.ai /
14. regie.ai /pricing
15. lavender.ai /
16. lavender.ai /coach