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How Small Businesses Can Make the Most of Social Media

How Small Businesses Can Make the Most of Social Media
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Facebook, Instagram, and Twitter are the most popular social media platforms. Ordinary people use them to communicate, share funny pictures, upload their pretty selfies, discuss issues and events, and have fun in every possible way. But small business owners have their own professional aims: they use these websites to engage with their audiences directly.

In this article, we will make a small review of the most widely-used social media websites and share some ideas about how to apply them to your growing business.

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How To Use Psychological Triggers When Writing For Social Media

EMOTIONS TRIGGER SOCIAL SHARES

You can post on social media all day long using images, calls to action, and the right hashtags without ever getting the engagement you had hoped for. The missing ingredient in your social media strategy is leveraging psychological triggers. Our latest blog post shows you how you can use psychological triggers in your social media writing to get followers to start engaging right away.

READ THE FULL BLOG POST HERE Web VersionUnsubscribeHeyo | 251 Lafayette Circle | Lafayette, CA | 94549

Use comments and versions to #createbetter

Hightail

Bring your team together away from ineffective email

Comments in context

Take your creative reviews out of email for a more effective feedback loop. With Hightail, any member of your team can leave comments directly on images and PDFs. For videos and audio files, all feedback is timestamped to the exact second so it’s always clear what you’re talking about.

LEAVE YOUR FEEDBACK

Like a version

When you upload a new iteration of your file, our Versions feature ensures it goes front-and-center so no one ever views the wrong version. It’s easy to access previous versions and the conversations around them, giving you an instant record of how your project evolved.

DISCOVER VERSIONS

No limits when you go PRO

If you want to collaborate without limits, get a Hightail PRO plan and add files of any size to your Spaces. Sign up for an annual plan today and you’ll save 20% off the monthly price – that’s two months completely free.

GO PRO NOW

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P.S. Check out the Make current version option

You’re in control of tasks and approvals

Hightail

More than just simple commenting

Need a follow-up?

When reviewing creative files, Hightail’s special commenting features will help you get to the final version even faster. Use the @ sign to ensure a specific person sees your feedback. If you want them to take action, hit NEEDS FOLLOW-UP and we’ll flag your request until it’s been resolved.

GET THEIR ATTENTION

Seal of approval

When all those rounds of feedback, updates and new versions have done the job, you can mark the file as approved with one simple click. Seeing who else has approved the file is easy, so you’ll know at a glance when the work is ready to ship.

SEAL YOUR APPROVAL

Get two free months of PRO

Sign up for an annual PRO plan now and save 20% on the usual monthly subscription fee. A PRO plan lets you add files of any size to a Space, plus provides controls like password protection and the ability to restrict downloads.

GET TWO FREE MONTHS

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HireAthena Services

Hello Jon,

I would like to introduce myself, my name is Parshan Rayatkah and I work at
HireAthena. I see you inquired about our
services through the HireAthena website. I have attached a one pager that
provides some more information about our service offerings. Currently I
can offer our bookkeeping/accounting services for $75/hour.

On top of bookkeeping/accounting, we also offer other back office services
(payroll and HR, tax and finance) for a wide variety of small to medium
size businesses as well as non-profits.

I am happy to give you more information and provide you with detail on how
we can assist your back office service needs. Feel free to give me a call
at [number removed].

Thanks,

Parshan

Finance Infographic: The Sky’s the Limit

Hi Jon,

The Sky’s the Limit Infographic reveals why the cloud is where it’s at.

Finance execs will see half of their transactions happening in the cloud in the next four years, according to our recent study about the trends in cloud adoption in the Finance industry.

Download our infographic, “The Sky’s the Limit: Finance is Moving to the Cloud,” and learn about the benefits of moving to a cloud finance application (which includes security, software feature upgrades, and more)!

Download Infographic

Webinar Confirmation: Host Analytics 9/1 Live Demo

Host Analytics 9/1 Live Demo
Thursday, September 01, 2016
9:00 am San Francisco | 12:00 pm New York | 5:00 pm London
Topic Focus:Budgeting & Planning

Thank you!

Your seat is now confirmed for this interactive live demo. You’ll learn about the advantages of cloud-based performance management, plus you’ll see the benefits play out firsthand in a guided Host Analytics product demonstration.

Webinar Details
Thursday, September 01, 2016 | 9:00 am San Francisco | 12:00 pm New York | 5:00 pm London

When it’s time to join, click the link below or copy and paste the following link into a browser:
2016 Host Analytics, Inc. All Rights Reserved.

Host Analytics Interest

Jon,

Hope this message finds you well. I noticed you expressed interest in our
live demonstration on the Host Analytics website. Do you have a few minutes
to discuss the reason behind your research and any areas we can help with?

My schedule is fairly open and flexible next week.

All the best,
Stephen

—

*Stephen Wallison *|
*Host Analytics
[email removed]
*w:* [number removed] | *m:*

Welcome to HubSpot’s Marketing Blog! Your Next Steps …

Hi Jon,

Thanks for subscribing to HubSpot’s Marketing Blog!

You’re signed up to get weekly email notifications about new marketing content, but you can change your email preferences or subscribe to our other blogs by visiting the HubSpot Blog Subscription Center at any time.

We’re going to take you on a tour of the blog for the next three days. Here’s how this works:

Each day, you’ll get one email featuring our most buzzed-about posts. After the tour is over, your regular subscription cadence will begin.

(If you want to opt out of the tour, you won’t hurt our feelings. Click here to begin your regular subscription immediately)

Want to dive right into more of our blog content? Check out a few of our most popular marketing posts …

– The Ultimate Collection of Free Content Marketing Templates
– Color Theory 101: How to Choose the Right Colors for Your Designs
– Type A vs. Type B: Does Personality Type Matter at Work?

To thank you for joining our community of 300,000+ subscribers, we’d like to give you 10 fully customizable infographic templates — for free!

Get your free infographic templates here.

Hope you enjoy reading the blog!

Ginny Soskey | Manager, HubSpot Marketing Blog

HubSpot 25 1st St. Cambridge MA 02141 USA

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24 Facebook, LinkedIn, Twitter, Instagram & Pinterest Features You Didn’t Know Existed

Hi Jon,

Welcome to your tour of the HubSpot Marketing Blog! For the next three days, you’ll receive a smattering of our best posts. Then, your weekly subscription will turn on automatically.

Today, we’re surfacing a type of post that’s been a staple on our blog for a long time: the tactical blog post. We’re on a mission to help people all over the world up their marketing game, so we love to share advice, examples, and templates for mastering new skills in marketing.

Here are some of the tactical posts that our readers have especially loved (we think you’ll love em too):

– How to Optimize Your Content for Google’s Featured Snippet Box
– 24 Awesome Facebook, LinkedIn, Twitter, Instagram & Pinterest Features You Didn’t Know Existed
– How to Use Excel: 14 Simple Excel Shortcuts, Tips & Tricks
– 15 Email Newsletter Examples We Love Getting in Our Inboxes
– What No One Tells You About Your Career When You’re 22
Feel your marketing knowledge growing stronger? Good — that’s what we hoped for.

That’s all for today. Tomorrow, we have some posts featuring something else marketers love: original data.

Stay tuned!

Ginny Soskey | Manager, HubSpot Marketing Blog

Want to opt out of this tour? Click here to begin your regular subscription immediately

HubSpot
25 1st St.
Cambridge
MA 02141
USA

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