9 Key Changes in the Evolution of Customer Support

HAS YOUR SUPPORT STRATEGY EVOLVED?

The days where companies waited for a customer to call in with a specific problem to get it fixed are long gone. Instead, with customers’ heightened expectations and increasing familiarity with technology, support has a unique opportunity to become more influential in customers’ evaluation of products and, therefore, of the brands behind them.

We at Support.com have highlighted some of the key changes that reflect the evolution of connected support:

– Brands delivering proactive support when, where, and in the form the customer prefers
– Support teams having access to smart, contextual guidance via modern, easy-to-use software
– Support organizations becoming the primary point of contact for upgrading and up-selling customersDownload Full Article:

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