The Math Behind the Long, Slow Ramp of Death
The funding scene is tough. Investors and media laud the unicorns and the pedal-to-the-metal startups that grow aggressively. It can seem like exponential growth is the only path to success. Your slow, incremental growth feels like a death sentence, but it isn’t. Even though this gradual growth stage has been coined the Ramp of Death, it should really be called the Ramp of Life. If you are making progress and you persevere at this stage, your company can and will be successful.
You just need to understand why and how this kind of growth can actually bring your company to life.
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