Basecamp

Basecamp — Marketing Email #1

Basecamp
to Jon Kim
August 22, 2016

Welcome to Basecamp 3!

Hey Jon!

Welcome to Basecamp, and thanks for signing up! You’ve joined over 100,000 teams who use Basecamp to get their projects done in a more calm and peaceful way. Here are a few handy links to get you started.

* A link to your account
You can always get back to your account by visiting this link.

* Kick things off
Ready to fire up a project? Here’s a shortcut to get you going.
Start a new project

* Grab an app
Basecamp’s fantastic on your iPhone, iPad, or Android device, and we’ve got Mac and Windows apps too!
Download an app

* If you ever need a hand
We’ve got tips, tricks, FAQs, and tutorials on our help site.
Check out Basecamp Help

If you need anything else, just reply directly to this email and someone from our support team will get right back to you.

Thanks again for signing up, we’re so glad to have you!

The team at Basecamp

P.S.
Would you like a hand getting your business up and running with Basecamp? We ove to help you with our new concierge service. Find out details here .

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Basecamp — Sales Email #1

Basecamp
to Jon Kim
August 23, 2016

Welcome to Basecamp!

Hi Jon,

My name is Tony and I work at Basecamp. I just wanted to say hello and welcome. Do you need any help getting started?

Sometimes it can be tough to keep your team on the same page, especially when you’re using lots of different products, chatting constantly, or sending a bunch of emails. That’s why we made Basecamp. Having everything organized in one predictable place makes your life so much more peaceful.

I’d love to hear what you’re hoping Basecamp can do for you. Just reply back to this email, or find us over on Twitter at @basecamp.

Have a great day!

Tony

Basecamp — Sales Email #2

Basecamp
to Jon Kim
August 29, 2016

Hi Jon,this is Basecamp’s story

Hey Jon,

Hi again! I wanted to tell you a bit more about how Basecamp came
to be.

Our company started out as a client-services firm 16 years ago.
Things were going wellreally well! But after a while, we
couldn’t keep up. We started losing track of things. We needed a
way to stay on top of it all: to organize and disseminate
information, discuss questions, and make decisions official. So
we built Basecamp to do just that.

Turned out, a lot of other people had the same problems too_ and
now there are more than 8 million people working the Basecamp
way, at companies big and small.

Over the years, we kept studying how teams work together. We put
all that wisdom into our newest version, Basecamp 3. It’s the
best Basecamp ever, and we’re super proud of it! But we’re still
learning every day.

If you have a minute, I’m wondering, what caused you to give
Basecamp a try? Just reply back to this email to let me know.

Tony

P.S. My awesome co-worker Chase made a video that shows how you
can use Basecamp to reduce meetings and chaotic email threads.
You can watch it here

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