[Research Report] Customer Effort and the Direct Impact on the Brand Relationship

Hi Jon –

We recently surveyed more than 2,000 consumers to examine the level of effort required at different stages of the customer journey. Key findings confirm the consumer abandonment rate of technology products increases as the customer journey becomes more complex.

Survey results:

– 89% of consumers will return a technology product within a week if it is too difficult to set up – regardless of the price
– Almost 60% expend the most customer effort during the setup & troubleshooting process
– 52% are willing to put some amount of effort into troubleshooting by utilizing tech support
– and more!

View Interactive eBook:

View PDF:

Support.com, Inc. is a leading provider of cloud-based software and services for technology support. Get Support.com Cloud for your team today or learn more about our Technology Support Services

This email was sent to [email removed] If you would like to be removed from future promotional emails from Support.com, please a href=” here/a>. 2016 Support.com, Inc., 900 Chesapeake Drive, Redwood City, CA 94063. Support.com, the Support.com logo, and Guided Paths are trademarks or registered trademarks of Support.com, Inc. in the United States and other countries.