How This Brand Brought Their Activewear Accesory To Life

OrangeMud’s Hydration Pack

Bringing a new product to market is a ton of fun, but crazy stressful too. An idea in your head can seem flawless, and it may even be until you get to 98% complete. This is usually where the oh I didn’t think about that۝ phase comes in where you realize a critical flaw. Things have a way of working out though, and most of my challenges are solved by stepping away for a bike ride or run which opens the creative thought process. Designing is only the first step, often one of the easiest, so take a gander through the phases that we go through to bring a new pack to life!

** Check Out More of Our “Idea to Product” Series!
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** Upscale Lingerie Brand
** Handbags at Lauren Cecchi

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