From Idea to Market: Creating a Minimal Men’s Button Down

Creating a Minimal Men’s Shirt

We set out to create a line that would be a staple of every wardrobe that also sets itself apart from the crowd in subtle, thoughtful ways. After a couple years of prototyping all sorts of different products and designs, we brought our first line to market last year, in the form of men’s casual button down shirts.
See How

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