The Sales Operations Era

Welcome to the Sales Operations Era

Hi Jon,

Sales has always been the art of persuasion. But now it’s also analytics. An article called Welcome to the Sales Operations Era takes a closer look at the dramatic changes in B2B sales from the perspective of data professionals who are using technology to find the insights that make organizations more successful.

It all comes down to data, said Jonathon J. Leon Guerrero, who oversees sales ops at LeanData. Sales reps need to be out there closing deals. But you need someone focused on these data questions. Why did some deals close while others didn’t? Are all of our leads being equally distributed to the sales reps? You want a formula.

This article is a great look at how sales operations has transformed business by taking advantage of new tech tools that ensure smarter sales decisions.


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