Get sales & marketing aligned and drive 38% higher win rates
Every quarter, sales blames marketing for not bringing in enough qualified leads, while marketing sees sales follow-up as ineffective. Creating alignment between the two teams is one of the greatest accomplishments any organization can achieve.
Why? Because tightly aligned sales and marketing teams drive 38% higher win rates and 36% higher retention rates. (MarketingProfs)
Here are some free resources to help you get started:
– Market Survey Report: Crack the Code of Sales & Marketing Alignment, Uncover what 1,000 sales and marketing professionals are saying about how they combat their biggest challenges to alignment and generate real bottom-line results.
– Blog Post Webinar highlights about the market survey report with Carol Krol, Editor-in-Chief, Demand Gen Report, Kim DeCarlis, CMO, Imperva, and Andrea Austin, VP Enterprise Sales, InsideView
We hope you enjoy these valuable resources. If you would like to chat further, contact us and we’ll have a member of the team reach out.
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