[Webinar]: How to make business marketing more personal
[Webinar] B-to-B Marketing for the B-to-Me Generation: How to make business marketing personal and drive more sales
[Webinar] B-to-B Marketing for the B-to-Me Generation:
How to make business marketing personal and drive more sales
Wednesday, August 31 at 11am PT (2pm ET)
Hi Jon,
Businesses are people too. Or at least, they’re made up of them. Every business marketing campaign you send or ad you place has to speak to those people, or you’re just wasting your time.
So how can you market to corporations on a personal level that engages the folks who actually influence the sale you’re trying to make?
Join us on this editorial webinar to hear how you can use an Account-Based Marketing strategy to build personal connections with the right people inside the business, and ultimately drive more revenue.
Topics we’ll cover include:
*How to market to businesses like they’re people
*Ways to identify the individuals in a company you should be talking to
*Messaging tactics to bring more personalized content to your audience
“Register Now: B-to-B Marketing for the B-to-Me Generation: How to make business marketing personal and drive more sales”
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Meet the Speakers:
“Nick Ezzo, VP, Demand Generation, Host Analytics”
Nick Ezzo
VP, Demand Generation
Host Analytics
“Lisa Ames, VP, Demand Generation, Demandbase”
Lisa Ames
VP, Demand Generation
Demandbase
“Thorin McGee, Editor in Chief/Content Director, Target Marketing”
Thorin McGee
Editor in Chief / Content Director
Target Marketing
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