Touching Base – The Sales Productivity Summit,New Lead Scoring Capabilities and More

Learn about Base’s new events, products and features, and read the latest from the Base blog!

New York – Join Us for the Sales Productivity Summit

We’re excited to announce that we’ve planned a day full of informational sessions and hands-on workshops for Thursday, August 25th in NYC – and you’re invited! Join us so we can show you how the science of sales can impact your business, help you map out your sales pipeline and much more. For a limited time, use promo code BASEVIP to save $100 on tickets. If you’d like to learn more or register to attend, visit our event page.

New Lead Scoring to Find the Best Leads for Your Business

To help Base users better prioritize leads and deals, we’ve introduced a powerful new set of scoring tools for Enterprise users. These tools include 15 brand new fields that can be used in the scoring process, as well as new logic that enables you to build advanced expressions and complex scoring algorithms without touching a single line of code. To learn more about these new capabilities, read our announcement blog.

Have You Enrolled in the Sales Science Academy?

Curious about how the Science of Sales works and what it might be able to do for your business? We’ve created the Sales Science Academy to enable sales leaders to better understand and explore the Science of Sales, complete with hands-on activities and actionable takeaways. To learn about the Sales Formula, Process Measures, your Sales Genome and much more, go here to enroll in the academy.

Why Your Business Needs the Science of Sales

Leading sales organizations are turning to the Science of Sales to help them forgo gut feelings and educated guesses in favor of growth strategies that are measurable, repeatable and insightful. This white paperreveals how the Science of Sales can help your business improve data quantity and quality, measure across key conversion points and uncover actionable, quantifiable sales insights.

How to Align Sales and Marketing with Science

Sales and marketing are essentially two sides of the same coin, so rather than allowing these two teams to point fingers and play the blame game, leading companies are realizing that there is one sure-fire way to settle the score: science. Give this blog post a readto discover how data science can align sales and marketing teams by helping to measure lead yield, standardize lead scoring and more.

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